I have one. It’s on TinyLetter, which is part of MailChimp and soon will be integrated into MailChimp and be gone (though I’m sure the newsletter will look a lot fancier on MC). I’m not sure how I feel about having one. “Everyone” says it’s a must to grow followers and, hopefully, clientele, but does it really? How many of you subscribe to a newsletter and then actually read it? Where I worked until recently, the newsletter list was in the thousands, yet less than 500 opened them each month. Even though there were discounts and news about classes or book-signings, etc.
So what do you guys think? Should I get to work on it again, or let it go and give you all the news here instead of your inbox?
©Pip Miller – April 2018